the best articles from the n-spire blog
Almost ALL advertising agencies sometimes see their honors as compensation for personal suffering. This is very likely, when the client doesn’t send his senior marketing staff but a bunch of half-baked youngsters that want to reinvent the wheel their way. „It should be with 12 corners, but round“ „Sure, Lady!“
Rampant Innovation, the website by John R. Moran takes on strategy and innovation. I recently came across this site via Daring Fireball. One of the latest pieces by John „Design Is About Intent“ deals with differences in design philosophies.
Greed vs Convenience. Why amazon is about to destroy the marvelous experience comiXology gave us on iOS.
Ever heard of Chris Noeth’s Maya – a science fiction story with superhero elements? Maybe not, because Chris Noeth is not the most famous comic artist in Germany. Well, who is? But this new series is some sort of a real burner. Made in Germany.
„No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn’t). We want WhatsApp to be the product that keeps you awake… and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.“ Pretty hard words, published on the blog of the website whatsapp.com. Well not really hard at all. There is a crisis in advertising, and it’s getting worse by the day. And those guys at WhatsApp got it straight…