Almost ALL advertising agencies sometimes see their honors as compensation for personal suffering. This is very likely, when the client doesn’t send his senior marketing staff but a bunch of half-baked youngsters that want to reinvent the wheel their way. „It should be with 12 corners, but round“ „Sure, Lady!“
Category Archives: Design
Rampant Innovation, the website by John R. Moran takes on strategy and innovation. I recently came across this site via Daring Fireball. One of the latest pieces by John „Design Is About Intent“ deals with differences in design philosophies.
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” We should never forget that differentiation. It’s essential for our work....