Wir sind in der glücklichen Situation, dass gaaaanz wenige unserer Kunden der Vergangenheit dieses Kriterium erfüllt haben. Aber immerhin.
Category Archives: Allgemein
„No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn’t). We want WhatsApp to be the product that keeps you awake… and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.“ Pretty hard words, published on the blog of the website whatsapp.com. Well not really hard at all. There is a crisis in advertising, and it’s getting worse by the day. And those guys at WhatsApp got it straight…
„Moral of the story: You only learn where a product needs improvement through serious long-term use. Users gain that kind of experience, but reviewers and pundits generally do not. Their observations tend to be superficial. That’s why reviews written after a few days using a product often miss the mark. The real greatness or lack of greatness in a product doesn’t show up for a few weeks or months. Sometimes even longer.
This was a secret of mine, because most of my competitors not only didn’t listen to their users, but they didn’t even use their own products.“