Category Archives: Allgemein

No one wakes up excited to see more advertising

„No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn’t). We want WhatsApp to be the product that keeps you awake… and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.“ Pretty hard words, published on the blog of the website Well not really hard at all. There is a crisis in advertising, and it’s getting worse by the day. And those guys at WhatsApp got it straight…

Why GUI design and site architecture are so important

Setting up a new website: why GUI design and site architecture are more important than programming the site When you’re searching for a new web agency, you normally look for a developer house. Which is - there are certainly exceptions - not quite the most logic thing, and here is why: Let’s begin with an analogy. When you’re into building a house, you’re looking after an architect who translates your vague (or sometimes very determined) ideas into a plan of your dream house. You will suggest changes here and there and in the end the plans are ready for action. Then you begin building it and it is the task of the construction firm to translate those plans into reality. As you might expect, there are a lots of construction companies, cheaper ones, really expensive ones. This doesn’t mean, that a very expensive construction company is automatically the best choice. But sometimes it helps. Sure, there are construction companies, that have inhouse architects which would have given you the possibility of "one stop shopping",...

Analogue – the excitement is back

What a beauty. The Pro-Ject Perspective Anniversary. When Philips established the "CD-Revolution" in the 80s, I was one of the early adopters of a CD-Player (CD 101). I loved the "clean" sound of music, the very dry base-feeling and the absence of noise. In the following 20 years, I lost my interest in hifi completely. Music was an instant-on, sometimes radio, most of the time listening to CDs as background noise. Then the iPod showed up and changed everything. I got back into the music. I listened to it in every spare time. Via earphones, not on the stereo. The high-end feeling was gone, all that counted was – music. Then surround showed up. I bought my first, second, and now my third surround equipment, and was watching music dvds. The experience was and is awesome. Life concerts like PINK FLOYD’s PULSE, Waters’ IN THE FLESH or even brand new productions like BLACK COUNTRY COMMUNION in superior quality on a plasma with a soundscape, that takes you away. But. On a summer day two...

Painting by numbers

„Moral of the story: You only learn where a product needs improvement through serious long-term use. Users gain that kind of experience, but reviewers and pundits generally do not. Their observations tend to be superficial. That’s why reviews written after a few days using a product often miss the mark. The real greatness or lack of greatness in a product doesn’t show up for a few weeks or months. Sometimes even longer.

This was a secret of mine, because most of my competitors not only didn’t listen to their users, but they didn’t even use their own products.“

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