When Apple released the iPad, it had a very aggressive price point. For Apple. So all of the Apple haters and the competition thought. Then there was silence in the tablet-business for about half a year and then the first "results" from other manufacturers emerged. They all had something in common: they weren’t cheaper, they weren’t better, they hadn’t better Apps and ecosystem and their OS wasn’t ready in a lot of aspects. The result? Nearly every tester said it was a nice try, but no "iPad-Killer" at all. End of story, so far (just a couple of weeks ago HP gave up on WebOS). When we work with some of our clients, it is so remarquable to observe from time to time the very same product "innovations" attitude. Our clients have a new product and want us to make "outstanding" advertising for it. Then we’re dealing with their competition to find some sort of USP. (Yeah, even in the times of social networks and viral advertising something like an USP could...