There was a time when utopia had a bright face in science fiction. Remember the days when Captain Kirk was the heir to King Arthur and his Enterprise was the home of the knights of the round table? Those days seem to be long lost. In the last 10 years the post-apocalyptic stories have taken over everywhere. So the odds are good for dystopias.
The timeframe in development of new models in the car industry differs so fundamentally from the timeframes of innovations in the digital industry that the divergence of those two key industries must lead to inconvenience and annoyance of the future consumer. And here is why.
„No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn’t). We want WhatsApp to be the product that keeps you awake… and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.“ Pretty hard words, published on the blog of the website whatsapp.com. Well not really hard at all. There is a crisis in advertising, and it’s getting worse by the day. And those guys at WhatsApp got it straight…
KUKA Systems wurde mit dem von alphasystems, Augsburg realisierten Blog und der zugehörigen Social Media Strategie für den renommierten ECON Award nominiert. TWENTYFIRST COMMUNICATIONS GmbH hat neben Designanpassungen für das Blog den passenden Trailer erstellt. …
